S.L. 350.25 Art. 5

Directions

5.1 Television stations shall not broadcast any gambling advertisements between 6:00am and 7:00pm. When gambling advertisements are broadcast between 7:00pm and 6:00am, they shall not be broadcast during, or immediately prior to or after, children’s programmes or those programmes directed at or likely to be of particular appeal to children.

5.2 Radio stations shall not broadcast any gambling advertisements between 6:00am and 9:00am and between 2:00pm and 7:00pm. When gambling advertisements are broadcast between 9:00am and 2:00pm and between 7:00pm and 6:00am they shall not be broadcast during, or immediately prior to or after, children’s programmes or those programmes directed at or likely to be of particular appeal to children. 5.3 When gambling advertising is not allowed in terms of paragraphs 1 and 2 above, the sponsorship by any gambling licensee of any programme or advert aired on any radio or television station is prohibited. 5.4 When gambling advertising is allowed in terms of paragraphs 1 and 2 above, broadcasters shall not air any advert that: i. encourages any person to contravene a gaming law; or ii. shows persons under eighteen years or other vulnerable persons gambling; or iii. encourages or targets persons under eighteen years or other vulnerable persons to gamble; or iv. is likely to be of particular appeal to persons under eighteen years or other vulnerable persons, especially by reflecting or being associated with youth culture; or v. exploits the susceptibilities, aspirations, credibility, inexperience or lack of knowledge of persons under eighteen year or other vulnerable persons; or vi. is false or untruthful, particularly about the chances of winning or the expected return to a gambler; or vii. suggests that gambling is a form of financial investment; or viii. portrays, condones or encourages gambling behavior that is socially irresponsible or could lead to financial, social or emotional harm; or ix. suggests that skill can influence games that are purely games of chance; or x. promotes smoking or the abuse of the consumption of alcohol while gambling; or xi. implies that gambling promotes or is required for social acceptance, personal or financial success or the resolution of any economic, social or personal problems; or xii. contains endorsements by well-known personalities or TO GAMBLING ADVERTISEMENTS [

celebrities that suggest gambling contributes to their success; or xiii. exceeds the limits of decency; or xiv. suggests that gambling can provide an escape from personal, professional or educational problems such as loneliness or depression; or xv. portrays gambling as indispensable or as taking priority in life, for example over family, friends or professional or educational commitments; or xvi. suggests that gambling can enhance personal qualities, for example that it can improve self-image or self-esteem, or is a way to gain control, superiority, recognition or admiration; or xvii. links gambling to seduction, sexual success or enhanced attractiveness.

5.5 Without prejudice to the generality of the foregoing, in the exercise of this provision, the Gaming Commercial Communications Regulations, and any other rules pertaining to commercial communications, howsoever named, as issued by the Malta Gaming Authority shall be complied with.