S.L. 350.5 Art. 20Safety.

Any situations where minors are to be seen or heard in advertisements shall be carefully considered from the point of view of safety. It should be borne in mind that, in some circumstances, bad examples by adults may encourage emulation by minors. Circumstances to be avoided include the following:

(a) minors shall not be seen leaning on windows, climbing or tunneling dangerously, or playing irresponsibly in or near water;

(b) minors shall not be shown playing in the road;

(c) minors of small stature shall not be shown climbing up to high shelves or reaching up to take things from a table above their heads;

(d) medicines, disinfectants, antiseptics and caustic or poisonous substances shall not be shown within reach of minors without close adult supervision, nor may minors be shown using such products in any way;

(e) minors shall not be shown using matches, or any gas, petrol, paraffin, mechanical or mains-powered appliance which could lead to them suffering any form of injury;

(f) advertisements shall not depict toy weapons which are realistic (whether in size, shape or colour) and which can be confused with real weapons.