S.L. 464.17 Art. 6Factual information.

The factual information referred to in the preceding regulation shall -

(a) be demonstrably true in all respects;

(b) not be misleading, vulgar or sensational;

(c) seek to maintain the decorum and dignity of the profession;

(d) not contain any testimonial or endorsement of clinical skills;

(e) not claim that any one doctor is superior to others, nor contain any endorsement for any particular doctor;

(f) avoid aggressive forms of competitive persuasion, such as those that prevail in commerce and industry;

(g) be honest and never exploit a patient’s vulnerability or lack of medical knowledge;

(h) be presented discreetly so as to facilitate informed decision making.